As a professional, I’m a senior copywriter and storyteller with approximately 10 years of experience to my name. (Which is Bailey. Hi!) As a person, I’m an entry-level outdoorsy gal with a nightstand buried in books. If you ask my peers? They’ll likely tell you I’m thorough, curious, and a “writer’s writer.” (If they’re being honest, they’ll add that I’m occasionally known to overthink.)

I’ll admit, the “Who am I?” question always gives me pause. Do I list my skills and achievements? Rattle off the clients I’ve created for? Reveal the results of every personality test ever taken? (INFJ, 2w3, CliftonStrengths Developer.) Let loose or keep it buttoned up like LinkedIn? 

Bailey Jurgens is an accomplished writer with 10 years of experience …

I’m yawning already. We’ll keep it loose … 

My earliest memory of telling stories is second grade. (My mom still has the “books” I wrote and illustrated by hand.) A couple of decades and a degree later, I was living my best agency life writing for name brands like SONIC Drive-In. Fast forward a few more years, and I took my copywriting chops to charity: water, a global nonprofit on a mission to end the water crisis. There, I crafted campaigns, spearheaded event narratives, and traveled the world — all to encourage people to join us in funding clean water.

Today, I bring that agency-meets-nonprofit combo to clients like you — businesses, brands, and organizations striving to leave the world better than they found it. 

According to friends and colleagues, I’m a “writer’s writer” with insatiable curiosity. I’d have to agree. I see writing as a craft rather than something you can casually outsource to ChatGPT.* We’ll work well together if you agree.

What about when I’m not writing? Kind of you to ask!

When I’m not writing, you can find me exploring my new-ish home of New Mexico. Hiking trails and local coffee shops are good places to look. My nightstand is perpetually towering with books, and my browser history is always full of half-researched flight itineraries.

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*I’m not against ChatGPT. It’s a powerful tool, and I often use it to expedite and refine work. It is, however, a terrible replacement for a real-life human writer aiming to empathize and connect with real-life human audiences.